effective trade show strategy process

otherwise the recipient may forget that the headphones came from your company. James Oldroyd and Kristina McElheran of Harvard Business Review. Value to Attendees: USB chargers are portable and easy to use during the trade show. While unique and fun trade show giveaways are always a great way to generate interest in your brand, practical giveaway items can present more value to visitors, creating greater long-term impact. Having reusable water bottles as a promotional giveaway on the trade show floor will draw lots of traffic to your space with attendees eager to get their hands on your eco-friendly swag.

effective trade show strategy process

Salesforce loves to help their partners any way they can and thought these skills would be very valuable. Value to Attendees: Many people use lip balm frequently.

This graph from our research with. Good food giveaways can get people talking about your brand, and can get people to seek out your booth. Fairly safe giveaway, as t-Shirts are generally something that everyone likes receiving. When you tell people about your technology, tell them.7 improvement in contact rates by calling with local call ID, NOT you will improve by half. Before you select trade show giveaway items, first consider whether or not they support your corporate image, brand persona and campaign theme.